Gen Z Uncovered | Stephanie Rasmussen

This campaign supports the Research & Consulting team's global study which looks at how Gen Z consumers are behaving with regards to credit including:

Credit trends we see
Credit products they have
Loans they are taking out and what they look like
Analysis of today vs. what 20-25 year olds looked like 5+ years ago and identifying commonalities and trends

Gen Z

Uncovered

Report

Compares Gen Z behaviors to their predecessors so lenders understand their current credit behaviors and preferences.

Design:

Stephanie Rasmussen

Landing Page

Highlights how customers can better serve Gen Z consumers and was part of an A/B test to identify which landing page served customers more..

Design:

Stephanie Rasmussen

Coded:

Internal Web Team

Press Release

Focuses on catching media attention, this graphic provides high-level information around the TransUnion study which explores Gen Z credit behavior across six global markets.

Design:

Stephanie Rasmussen