top of page

This campaign supports the Research & Consulting team's global study which looks at how Gen Z consumers are behaving with regards to credit including: 

  • Credit trends we see

  • Credit products they have

  • Loans they are taking out and what they look like

  • Analysis of today vs. what 20-25 year olds looked like 5+ years ago  and identifying commonalities and trends

Gen Z

Uncovered

genz-insight-guide-cover.jpg

Compares Gen Z behaviors to their predecessors so lenders understand their current credit behaviors and preferences.

Design:

Stephanie Rasmussen

genz-landing-page-laptop.jpg

Highlights how customers can better serve Gen Z consumers and was part of an A/B test to identify which landing page served customers more..

 

Design:

Stephanie Rasmussen

Coded:

Internal Web Team

genz-press-release-tablet.jpg

Focuses on catching media attention, this graphic provides high-level information around the TransUnion study which explores Gen Z credit behavior across six global markets. 

Design:

Stephanie Rasmussen

previous-button.png
next-button.png
bottom of page