Score Savvy Trended Credit | Stephanie Rasmussen

The Score Savvy Trended Credit campaign highlights the benefits of trended data and how TransUnion helps:

Accurately score applicants that don’t have a credit score today
Approve applicants that are turned away without increasing losses
Secure a greater share of lending with more competitive offers

Score Savvy:
Trended Credit

Provides insight into scoring a greater population of consumers and achieving better segmentation across risk bands, giving lenders the ability to confidently approve more consumers.

Design:

Stephanie Rasmussen

Infographic

Highlights key data from the insight guide and explains how trended credit data reveals a historical perspective of credit use and behavior over time. It included linked CTAs to guide the customer to the insight guide.

Design:

Stephanie Rasmussen

How To Guide

Answers commonly asked questions around trended credit data while having the customer take action to leverage the power of trended credit data available in TransUnion's product.

Design:

Stephanie Rasmussen

Brochure

Dives into additional details around trended credit data and TransUnion's overall product. Reflects an editorial/magazine style that provided a different way to tell the story.

Design:

Stephanie Rasmussen

Landing Page

Combines the first phase of multiple assets for the customer to download, including the insight guide, infographic, brochure and webinar/video.

Design:

Stephanie Rasmussen

Coded:

Internal Web Team

Emails

Promotions that engaged customers using assets for the campaign, while highlighting thought leadership and key benefits on how TransUnion's products could assist.

Design:

Stephanie Rasmussen

Coded:

Internal Email Team

Score Savvy: Trended Credit

Score Savvy:
Trended Credit