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The Score Savvy Trended Credit campaign highlights the benefits of trended data and how TransUnion helps:

  • Accurately score applicants that don’t have a credit score today

  • Approve applicants that are turned away without increasing losses

  • Secure a greater share of lending with more competitive offers

Score Savvy:

Trended Credit

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Provides insight into scoring a greater population of consumers and achieving better segmentation across risk bands, giving lenders the ability to confidently approve more consumers.

Design:

Stephanie Rasmussen

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Highlights key data from the insight guide and explains how trended credit data reveals a historical perspective of credit use and behavior over time. It included linked CTAs to guide the customer to the insight guide.

Design:

Stephanie Rasmussen

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Answers commonly asked questions around trended credit data while having the customer  take action to leverage the power of trended credit data available in TransUnion's product.

Design:

Stephanie Rasmussen

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Dives into additional details around trended credit data and TransUnion's overall product. Reflects an editorial/magazine style that provided a different way to tell the story.

Design:

Stephanie Rasmussen

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Combines the first phase of multiple assets for the customer to download, including the insight guide, infographic, brochure and webinar/video.

Design:

Stephanie Rasmussen

Coded:

Internal Web Team

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Emails

Promotions that engaged customers using assets for the campaign, while highlighting thought leadership and key benefits on how TransUnion's products could assist.

Design:

Stephanie Rasmussen

Coded:

Internal Email Team

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