The Path Forward: Consumer First

This campaign helps position TransUnion as a thought leader in the marketplace while providing actionable educational materials that help identify that lenders must focus on the consumer first and invest in strategies that:

Establish trust – transparency, access, education
Capture their focus – relevance, personalization
Serve them when/where they choose – digital
Help them achieve what they want/need – valuable
Create memorable experiences – fast, easy, intuitive

Insight Guide

Provides insight into how

consumers have information and choices at their fingertips, and

will find companies who meet their needs and expectations.

Design:

Stephanie Rasmussen

Video

Discover how to earn consumers’ loyalty by capturing focus, establishing trust and delivering consistency.

Art Direction:

Stephanie Rasmussen

Production:

External Vendor

Landing Page

Guides the customer to download the insight guide that speaks more on how they can compete in the consumer first era.

Design:

Stephanie Rasmussen

Coded:

Internal Web Team

Emails

Directs customer to download key assets/deliverables that help them learn more around the consumer first era.

Design:

Stephanie Rasmussen

Coded:

Internal Email Team